Marketing Executive (B2C)

Job Description

We are looking for a forward-thinking, creative marketing executive to work closely with our marketing lead to communicate our brand, services, and benefits across the healthcare industry.

Job Requirements

• Degree in Marketing or 3 years of marketing experience in a fast-paced environment
• Experience working in a commercially focussed technology environment
• Experience working closely with a sales team
• Strong project management/organisational skills
• Ability to use spreadsheets to analyse data and spot trends
• Understanding of customer segmentation
• Experience working with a CRM or marketing automation platform (For example Intercom, HubSpot, Salesforce, Pardot, SEM Rush)
• Experience of working with collaboration tools like Asana or Trello
• Excellent understanding of SEO
• Knowledge of the Google Suite of products, including Google Analytics and Google Adwords.
• Experience working with design software would be advantageous
• Experience creating video content would be advantageous
• Experience in an e-commerce, app or healthcare environment would be advantageous.

Job Duties

Our ideal candidate for the Marketing Executive role will contribute to and develop integrated marketing campaigns to promote Locate a Locum to both consumers and businesses by carrying out the following duties:

• Developing and implementing effective marketing campaigns for our B2C audiences (Freemium & Subscription Product) outlined by the Head of Marketing
• Writing blog articles to maintain Locate a Locum as the thought leaders in the healthcare industry
• Writing copy for all marketing collateral, including brochures, emails, and websites.
• Working closely with internal teams: Customer & Locum Success, Development and Sales Team.
• Understanding the product and locum profile and being able to communicate effectively both offline and online
• Management of all social media channels (Facebook, Twitter, LinkedIn, and Instagram) in line with brand guidelines and tone of voice
• Producing monthly report of activities for Head of Marketing to present at board level
• Executing marketing automation strategy outlined by the Head of Marketing
• Assisting in arranging all aspects of company events, including logistics, administration, event promotions, and effectively running and executing webinars.
• CRM management (Intercom)
• Working closely with industry bodies and partners
• Working closely with agencies and third parties

Contact

We are an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of their sex; religious or similar philosophical belief; political opinion; race; age; sexual orientation; or, whether they are married or are in a civil partnership; or, whether they are disabled; or whether they have undergone, are undergoing or intend to undergo gender reassignment.